I don’t normally post fitness business content but this piece highlights a few points for gym members and “fitness consumers.”

1. If you are a member of a gym, read their website. If the landing page informs you of what equipment they have in the gym then it’s time to quit. Why? There is a saying that facilities tell while services sell. If all they are doing is informing you what is in the place then how does this help you achieve your end goal. If they are not telling you how they can help you then you are paying an expensive equipment rental.

2. As a follow on to point one if the gym has an extensive range of TV channels, monitors, games, swimming pool, spa and saunas unfortunately they are trying to distract you from the thing that you go to the gym for. Don’t get me wrong music can be incredibly motivating and create a great training environment but watching the latest reality television series is only going to dampen your intensity while exercising. You don’t go to the gym for a distraction- you go to get fit, join a spa and stop kidding yourself that you are “training.”

3. If your primary source of information is from a trainer who has been working less than two years you are probably wasting your time. Controversial as I know that everyone has to make a start in the fitness industry and you can achieve a multitude of qualifications from certificates to degrees to start you off. The truth is most certifications are not relevant to actually performing the job. As with most professions personal training is learnt on the job.. There is an 80% drop out rate of employees in the fitness industry within 2 years of qualifications with poor pay being cited as one of the major reasons. The truth is it is a competitive industry, not a glorified hobby as some people think. Anyone who has made a success of a training business that I know has worked over 60+ hours a week for at least 5 years to get where they are. If you are working with a new trainer make sure that they are in a great learning environment and surrounded with experience- that way you can guarantee that you are getting the right advice.

4. If someone tries to sell you supplements that promise you weight loss you should quit that gym. But gyms sell weight loss supplements all of the time don’t they? There is healthy weight loss using sensible nutritional strategies then there are supplement based weight loss plans. Most of these products are poor quality soy protein mixed with a range of artificial ingredients. What’s more you don’t need a qualification in nutrition to sell these products. One of these meal replacement supplement company’s Herbalife are currently being investigated by The Federal Trade Commission for Multilevel Marketing which is technically illegal. Most people who push these products care more about earning money through commission then the benefits that they will bring you. If anyone suggests a supplement that is a meal replacement (therefore not actually supplemental to your normal diet) then you may want to seek alternative opinions about how to achieve your goals in a healthy fashion.

5. There is more cardio kit and weights machines than free weights. This isn’t a “hard core” statement. Simply the reason why big commercial gyms have lots of cardio kit and resistance machines is that they are low labour items to show their members what to do. Free weights necessitate explanations and examples meaning you need better educated fitness training teams compared to a machine that you either need to take a pin out of or press a button. I could talk about why there are more benefits of free weights but it’s not my job to convince you of that. What I am suggesting is that it is cheaper for a gym to provide less expertise.

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